Quick Tips #17 - The Four Pillars of a Positive Culture That Will Power Your Company’s Success

Written by Injoy Global Co-Founder & COO, Jeff Baietto on June 24, 2020

A positive corporate culture may well be the most valuable asset your company will ever own. It can help bond you with your employees, increase your sales and productivity – and outperform your competition by as much as 20 percent.

But great corporate cultures don’t simply happen by accident. Rather, they are the end result of conscious efforts and activities in the specific areas that will bring about the results you desire.

At Injoy Global, we have helped dozens of companies create, reinforce – and profitably leverage their own positive cultures. And we have done so by focusing on what we call “The Four Pillars of a Positive Corporate Culture.”

Here are those pillars – and why they are so important.

Pillar #1 - Customer Focus – Your customers are the lifeblood of your business. Treating them the right way will ensure they remain happy, loyal and in some cases, even evangelistic about your brand.

Teaching your employees to keep their needs in mind will have an enormous positive impact on your business. Your employees should also be taught to treat their fellow co-workers with the same level of respect and professionalism.

Positive corporate cultures create contagious positive attitudes that help boost morale and job satisfaction while helping to drive higher profits and sales.

Pillar #2 - Productivity – Happy, properly trained and fully engaged workers will be more focused and industrious. In fact, studies have shown that a positive corporate culture can increase overall productivity by as much as 37%

Workers should be taught how to distinguish between high- and low-value actions. This will increase the ultimate worth of their output – while enhancing their job satisfaction and career success.

Pillar #3 - Success Mindset – Employees should be encouraged to bring a positive, optimistic attitude to everything they do. They should be taught to learn from any mistakes, understand why they happened – and use this knowledge to improve their performance in the future. This is the key to faster transformations, higher engagement levels and new innovation.

The benefits of having a success mindset are overwhelming. Research has shown that employees at organizations that have growth mindset cultures have 47% higher trust in their company, are 34% more likely to feel a sense of ownership and commitment to the future of the company

Pillar #4 - Strong Team – Highly committed employees who have been properly trained to work together can have an incredible exponential impact on overall attitudes, sales, productivity and profitability.

A strong, positive culture works to ensure its great individual producers are also great team members. The more your employees work together, the stronger they will become as a team. Strong cultures help all employees to connect, learn to work together and bond as a unit.

Focusing your efforts on these four pillars will help your company create and sustain the type of positive culture you need to succeed in today’s highly competitive world.

Which is why we can’t help but to restate that a positive corporate culture is the most valuable asset your company will ever own.


P.S. Please share your own advice on positive corporate cultures in the comments below.

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