Quick Tips #18 – The Five Things Workers Want Most from Their Employers

Written by Injoy Global Co-Founder & COO, Jeff Baietto on June 26, 2020

When it comes to keeping their employees happy, many businesses might assume that they should offer higher salaries, bigger offices – or some glitzy perks. But when asked what they really want, the majority of workers today respond with something far different.

In fact, most would rather receive what would seem to be more intangible benefits. But they want these because they know such benefits will make their work experience more enjoyable, their lives happier – and their daily routines more productive.

Time and time again, research has shown that the five things workers want most from their employers are:

1. Work/Life Balance – A company’s commitment to their employees starts with a commitment to their workers’ health & wellness. This makes perfect sense, as healthy workers are happier, miss fewer days – and are more refreshed and productive when they are on site.

Companies must that realize their employees jobs aren’t their entire lives. They can support this by providing generous vacations, parental leave options, total understanding of routine family circumstances – and well-funded health benefits.

2. A Sense of Purpose – Today’s employees want to work for a company that stands for more than just making a profit. They will devote a significant amount of their lives to work. And they want to ensure than time is spent working towards something that matters.

A positive corporate culture is based on the values and mission that underpin the business. Cloud-based software like Injoy Global’s Culti-Vate Culture Reinforcement Platform help strengthen these values company-wide. Inspiring employees to work for a cause they can get behind- and that is greater than themselves.

3. Career Opportunities & Growth – Most employees want more than just a job. They want to know that they are working towards something larger and more fulfilling that will pay off in the long-term.

As Rachael Drunkenmiller has said, “People want to be developed, coached and mentored…not managed. They want to feel like their leader cares about them as a person and is invested in their growth and development.”

4. Worksite Flexibility – Bill Gates has said that the biggest key to retaining top performers is to offer them work flexibility. This will be particularly true with the next generation of workers. In fact, 72% of today’s employees listed their top desired benefit would be unlimited paid time off.

And while your business may not be ready to offer such a perk quite yet, it should definitely look into flex-work schedules, options to work from home – or any other remote location if a job can allow it. According to Gates, “companies that offer flex-time will always have an edge.”

5. Autonomy and Trust – Steve Jobs once said you shouldn’t hire smart people and then tell them what to do. You should hire them so they can tell you what to do. If you trust your workers to do a great job without an overabundance of oversight – then it is quite likely they will do just that.

The days of the micro-managing, command and control leadership are gone – and it is clear they will not be missed by today’s employees. This has become even truer in today’s remote-working world.

As always, lead with empathy – and listen to what your employees really want. It will help you build a stronger team, a happier workforce – and the type of positive culture that will give you a strategic advantage forever.

Together, we can do this.


P.S. Please share your own advice on positive corporate cultures in the comments below.

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